Link Platform
A book marketer spotted someone relatively new on Twitter who gave his location as zipcode 90212 and stated he was in the film business. The book marketer instantly tweeted him and told him her business was in the same zip code.
Yes, she got a quick reply tweet back from him. And the beginning of a business relationship may have been started in the few seconds it took for the two of them to exchange tweets.
Unfortunately, many people erroneously believe that Twitter is about what someone had for dinner. The truth is that those people who are always tweeting about their food habits - unless they happen to be chefs or aspiring chefs - are missing the boat.
Twitter's format - a limit of 140 characters, which basically equals a two sentence IM - allows people to skim tweets quickly and spot what is of interest to them. Plus Twitter is so useful that there are tons and tons of third-party applications that make things even easier.
The same book marketer co-hosted a tweetchat about writing book proposals. She wrote an announcement at twitwall.com on how to join the tweetchat. This application reduced the announcement to a few words and then added a link to the longer announcement.
After the tweetchat was over, she slightly edited the transcript and put it on her blog at a new book-related site of hers. Then she created a budurl.com for the blog post's permalink and tweeted that the transcript was available. Within a few days 158 people had clicked through the budurl.com from Twitter to look at the edited tweetchat transcript.
Twitter is about sharing information and learning from shared information. So, for example, the book marketer read an article in The Wall Street Journal by novelist Alexander McCall Smith on how book fans often act as if fictional characters are real people. The book marketer created a budurl.com for the long Journal article link, then shared that budurl.com on Twitter. Book people following the book marketer appreciated reading the article about how real are fictional characters.
At the same time the book marketer found a link on Twitter to an article that grouped many of the third-party Twitter applications into categories. This was a very useful grouping for newbies on Twitter as well as seasoned Twitter users. So the book marketer was pleased that someone had thought to share this link on Twitter.
This reciprocal sharing of information is a huge part of the benefits of effectively using Twitter. Next time someone tells you that Twitter is only about what someone had for dinner, you'll be able to reply that this is not true. You can explain that Twitter is for people who want to learn more about the world around them - at 140 characters a tweet.
For the free report 7 TIPS FOR CREATING A CALL-TO-ACTION WEBSITE THAT GETS PEOPLE TO SAY YES TO YOUR BRAND, BOOK OR BUSINESS by Phyllis Zimbler Miller and for other free web marketing information, visit http://www.CalltoActionWebsites.com
Follow book author/marketer Phyllis Zimbler Miller at http://www.twitter.com/ZimblerMiller and connect with her on Facebook and LinkedIn as Phyllis Zimbler Miller.
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New Balance Men's 7516 Training Shoe |
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? One look at the heel will tell you this is no ordinary training shoe ? Lightweight, durable synthetic/mesh upper ? Breathable LIGHTNING DRY lining ? Removable EVA insole ? Injection-molded EVA midsole provides firm and flexible support ? NB Pulse heel-cushioning technology features air-filled pillars that compress on impact ? Ndurance rubber outsole for maximum durability |
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Skechers Little Kid/Big Kid Diameter-Confirmed Lace Up Casual List Price: $39.95 |
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? Cool casual style for the boy who can't wait to grow up ? Smooth synthetic upper with stitching and overlay details ? Padded collar and tongue ? Soft fabric shoe lining ? Cushioned comfort insole ? Shock absorbing midsole ? Flexible rubber sole |
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Bass Women's Sade Ankle Boot |
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Shaft Height: Approx. 5'' Tall. Heel Height: Approx. 1/2'' Tall. Sade is a lace up leather bootie. Beautiful soft full grain uppers. Padded insoles and flexible rubber outsole for comfort. Lightweight fabric lining. |
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Born Cornflower List Price: $95.00 Average Rating:  |
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? Styled with a fun, vibrant energy ? Leather upper ? Leather-covered EVA insole ? 3/4" polyurethane platform sole ? 3-1/2" heel height ? Elastic-gored, adjustable buckle ? Big, bright flower treatment ? Half sizes order next size up |
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Life Stride Women's Digit Slip-On |
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? Irresistible details make this lovable skimmer anything but basic ? Shiny synthetic upper with pleated vamp accent ? Nailhead stud details add a dash of flair ? Lightly cushioned foam insole ? Flexible rubber-like sole ? 3/4" heel height |
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Skechers Women's Straigntaway Sneaker List Price: $54.95 Average Rating:  |
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Take the lead on the straightaway in this racy sport fashion sneaker. This lightweight and comfortable slip-on shoe features a cool leather and mesh upper and sporty bungee-style lacing. The modern pronged outsole is durable and traction patterned for excellent grip... |
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Duck Head Women's Judy Slip-On |
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? Pick up the pace with the vibrant, festive patterning of this smartly-styled casual ? Smooth synthetic upper with tiny elastic-gored instep ? Laser cutouts and etched design detailing ? Cushioning foam insole with suede-like cover ? Light, flexible polyurethane sole ? 1" heel height |
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Keds Women's Regalia Oxford List Price: $44.99 Average Rating: |
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? Sleek style with a low profile and retro sport design ? Soft, sleek sateen upper ? Light, breathable mesh lining ? Removable insole with molded EVA heel cup ? Durable, immediately flexible rubber sole ? Padded collar and tongue |
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New Balance Men's Ml574 Classic Running Shoe Average Rating:  |
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The classic 574 sneaker from New Balance will prove to be a staple in your casual wardrobe. The suede upper features retro-sporty lines and breathable mesh panels. The flexible rubber outsole and padded interior deliver the comfort and support you demand. |
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adidas Women's Kanadia TR3 Running Shoe |
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? Blaze your own trail in this aggressive, agile off-road running shoe ? Breathable air mesh upper and lining ? Gusseted tongue keeps dirt out ? EVA insole ? Shock-absorbing adiPRENE® heel cushion absorbs impact ? High-abrasion, all-terrain adiWEAR®/TRAXIONTM outsole |
Filed under Women's Shoes by on Dec 6th, 2009. 
